Donald Thompson
According to researchers, when it comes to visual identity as icons and banners, you have less than 1 second to make a good impression. Although it seems a bit difficult, there is a way around it, and you will be given some tips to create a victorious banner for even the most demanding visitors.
Make Simple Banners
Banners with many elements tend to get fewer clicks because the brain is confused by so much information. The level of interest in uploaded images is shallow, as it becomes more challenging to know what it is about and where to start reading the elements.
Put only what matters in the banner! Something that makes the message explicit for the visitor, so reading the ad will be much more pleasant and more likely to receive clicks.
Be Objective In The Text
Like images, text must also be highly objective when you make banners online (membuat banner online which is the term in Thai). Be direct and say what your offer is quick. You need to know how to choose the words, in which case less is more! Then decrease the amount of text in the banner and increase the font size.
You can use just a title, subtitle, and a button with a call to action, creating a hierarchy within your banner. This makes it easier to read and increases the chances of receiving a click. The text should also have a lot of contrast between the background and the letters, making it easier for visitors to read. Avoid writing in multiple colors to avoid problems.
One of the essential points to create a victorious banner is to use objective text. Never forget that!
Use High-Quality Images
If an image speaks more than a thousand words, you must choose very carefully not to confuse who sees the banner. Whenever using images, look for the ones that have the highest possible quality, as low-quality images show little concern for the business and its visitors.
Since most images on the internet are copyrighted, it’s hard to know what you can and cannot use.
