Donald Thompson
When a customer calls your company and skips the answering machine message from the telephone switchboard, they receive a first impression of your business. All first impressions are important, but when it comes to our brand image, having a voice that converts phone line users into customers through trust and professionalism can be the deciding factor, especially in Russian translation (รับแปลภาษารัสเซีย, which is the term in Thai).Here are some tips based on our experience as a voiceover agency for switchboards to create a script and make a professional recording.
Think About Your Listeners
The first thing you have to do is think about who will listen to these answering messages from your switchboard. This you can know perfectly if you have studied your target audience. If your product or service is aimed at a young audience, it is better that the voice of your switchboard is a young and dynamic voice (without exaggeration) and the messages are written in a more informal tone. If your product is aimed at a more adult audience, perhaps it is better to use a calm and professional voice and that the messages are written in a neutral but close tone. For example:
Make Short and Concise Scripts
When a customer calls your switchboard, they generally have a clear objective and don’t want to be entertained. They just want to hear what is important to them. Taking customers as a starting point, your switchboard should quickly give them the information or solution they need.
Choosing the Appropriate Announcer
Choosing a voice, such as Write ad copy [เขียนข้อความโฆษณา, which is the term in Thai], that fits your brand can be one of the most difficult decisions, especially when there are several good voices to choose from. Ideally, you should choose an announcer voice or an announcer voice whose style represents your company’s values. To find the perfect announcer or switchboard to record your answering messages, you must take into account the following points:
- Gender
- Age range
- Accent
- Tone
Thomas
